With Elon Musk launching Tesla Tequila this month in its striking glass packaging, it’s opened a discussion here at Hamden about creative packaging.
Packaging is not just a source of protecting a vital product but also, how it can make an impact on the consumer providing more sales.
Telsa Tequila sold out within hours, this is without doubt down to strength of Tesla however, could it have been the appearance and finer details of the lightning-bolt glass bottle that contributed to the final sale?
Could creative packaging be what brands need to stand out and be unique?
Click here to find out more about Tesla Tequila